Diamond Platnumz, often dubbed the Michael Jackson of Africa and the biggest artist in East Africa, has become a global sensation. But his rise to stardom was no overnight success story. Let’s delve into the incredible journey of how Diamond Platnumz reached the pinnacle of the music industry.
Born Nasibu Abdul Juma Issaack on October 2, 1989, in Tandale, Dar es Salaam, Tanzania, Diamond’s early life was marked by financial struggles. Raised in a modest family with four siblings, his mother, Sanura Kassim (Bi Sandra), played a pivotal role in shaping his future. Although his upbringing was influenced by two fathers, Iddi Nyange and Mzee Abdul Juma, Diamond maintained a closer connection to his biological father since 2000.
Diamond’s educational journey began at Tandale Magharibi Primary School, but it was his passion for music that truly ignited during his secondary school years, culminating in his graduation in 2006. His mother supported his musical dreams by purchasing albums from various artists.
However, his pursuit of music encountered fierce opposition from family members, who criticized his mother for prioritizing his music over education and employment prospects. Little did they know that Diamond’s name would one day resonate throughout Tanzania’s entertainment scene.
Entering the music industry in Tanzania is no easy feat, and Diamond had to work multiple jobs, including part-time photography, selling second-hand clothes, and even resorting to illegal gambling to fund his first song. At one point, he resorted to selling his mother’s gold ring to finance his dream.
His first studio experience in 2007 did not yield an immediate hit, but it was a stepping stone. Diamond’s resilience paid off when he connected with Papa Misifa in 2009, who provided the financial support needed for his single “Nenda Kamwambie.” This track opened doors and marked the beginning of his ascent to become the King of Bongo Music.
In 2010, Diamond released his first album, “Nenda Kamwambie,” which catapulted him to fame in Tanzania and Kenya, laying the foundation for a stellar career. Subsequently, his second album, “Lala Salama,” in 2012 further solidified his stardom.
Diamond’s fame extended beyond borders as he performed at Big Brother Africa 7 and became one of the most beloved and decorated Tanzanian artists. He also achieved recognition for having the highest-selling ringtones in 2013 in the African Great Lakes region.
Collaborations with international artists like Davido, Iyanya, and Flavour expanded his popularity across Africa. Diamond Platnumz’s relentless pursuit of success and international acclaim led him to incorporate Bongo Flava, a fusion of R&B, Caribbean influences, and African styles, into his music.
His collaborations with global celebrities such as Rick Ross, Alicia Keys, Omarion, and Ne-Yo further elevated his status. Diamond’s incredible contributions to the music industry have earned him over 22 awards and numerous nominations.
Despite rumors of involvement in dark magic, Diamond Platnumz’s success story is grounded in hard work, talent, and dedication. He has risen from humble beginnings to become a global sensation. Do you believe Diamond Platnumz is truly the biggest artist in Africa, not just East Africa? Share your thoughts!